Latest Insights

Back-to-school: Consumers are shopping early, spending more

Parents are gearing up for students to head back to in-person learning in the coming days and weeks. Some, for the first time since the COVID-19 pandemic began. How the school year will play out is anyone’s guess as re-emerging pandemic concerns linger in the background. But for now, parents are spending early and big […]

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Local News: Meeting people where they are

Fair and accurate dissemination of information is a hot button issue. Who people trust to deliver this information is an important part of the narrative. A recent Politico opinion piece by Jack Shafer says local news is collapsing and that readers are to blame for the downfall. The article also suggests that there is just not enough […]

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On the road again

We have reached a turning point when it comes to consumers venturing back out into the world. A renewed demand for leisure activities and many of the things that make the Gulf South distinct – tourism, entertainment and outdoor activities – is evident according to the 2021 Gulf South Index Report. People are heading back to […]

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NEW UPDATE: Businesses key to Gulf South vaccination

As mass vaccination events draw crowds, the Gulf South still has many residents that are not on board with the vaccine. New Gulf South Index research from March 15 shows that while 13% in the Gulf South feel the COVID-19 situation is getting a lot worse compared to just 7% nationwide, our region is still […]

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NEW DATA: People are on the fence about the COVID-19 vaccine

While more people are rolling up their sleeves to receive the COVID-19 vaccine, some Americans are still deciding if they will take the shot. Our upcoming 2021 Gulf South Index report sheds new light on where people stand in our region in terms of getting the vaccine. The latest results reveal that 51% of those […]

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Who We Allow into our Information Circle of Trust

Today, everything and everyone has become a news source and consumers are yearning for a return to factual, reliable news they can trust. We are constantly on information overload. It can be a daunting task to decipher what is real and what is considered misinformation. Who should we turn to as our trusted news sources? […]

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Getting Back in the Game

Leisure activities came to a standstill at the onset of the COVID-19 pandemic and brands are going to great lengths to adjust and continue to conduct business under the current less-than-ideal circumstances. While people are anxious to get out and resume enjoying their favorite pastimes, many consumers are avoiding participating in crowded activities such as […]

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We’re Trying Something New

As we continue to adapt to life during a pandemic, consumers are forming new habits as attitudes, values and behaviors evolve. The pandemic has forced us to communicate differently, shop differently and engage in our favorite pastimes in virtual ways. According to The New Consumer, COVID-19 brought on a period of experimentation and loyalties are […]

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Holiday Travel…Should I Stay or Should I Go

What is typically a bustling time for travel, this holiday season will be quite different from years past. With Thanksgiving in the rearview mirror as we quickly approach Christmas, consumers are forgoing long-term planning and instead, making last minute decisions for how and where they will spend the holidays. To travel or not to travel […]

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